The Belgian Waffle Co has revealed its latest campaign: ‘Hunt for the Coolest Fans’ along with Gen Z Star Palak Tiwari. She will look to inspire participants to unleash their creativity while relishing waffles.
The campaign concept the company explains is all about capturing the essence of enjoying waffles in a fun and creative way. The #MyWaffleMove contest participants will have a chance to win iPhone 15, Bose Headphones, Boat Smartwatches, and over 1000 vouchers from the Belgian Waffle Co.
“We are excited to have Palak Tiwari to represent all our cool fans who brim with joy while relishing their favorite waffles, at our stores or in the comfort of their homes. Her energy and enthusiasm align perfectly with the spirit of the ‘Coolest Fan’ campaign. We believe she will inspire our participants to bring their best moves forward for the contest,” said Vrushali Parab, Head of Marketing at The Belgian Waffle Co.
In a video, Tiwari is spotted indulging a Triple Chocolate waff-wich at The Belgian Waffle Co’s flagship store at Chowpatty. She showcases her “Waffle Move,” combining devouring the treat with some dance moves. She extends an invitation to all her fans, encouraging them to join the #MyWaffleMove contest.
The pre-buzz phase saw leaked employee footage and various meme pages creating content. The brand is now collaborating with influencers across different sectors like lifestyle, food and entertainment. The campaign will further see social media collaborations with brands like Boat, Swiggy, and other on-ground activations to enhance campaign reach further.
