Mumbai: Flipkart, in collaboration with Vivo, joined forces with YouthBeat, the Youth Marketing wing, and SW Studios, the production arm of Sociowash, to launch the innovative “ZoomInOnIndia” campaign. The aim is to showcase how Vivo X100 smartphone’s camera captures the essence of India. The campaign aimed at establishing the Vivo X100 model as a DSLR-like smartphone.
The main concept of the campaign was to showcase the real India beyond its stereotypes, inviting photography enthusiasts to zoom in on India’s cities and landscapes using the Vivo X100. Leveraging the advanced camera capabilities of the Vivo X100, photographers embarked on photo walks in Indian locations like Banaras, Srinagar, Darjeeling and Pondicherry, capturing the nation’s vibrant landscapes during the golden hour. The production of these striking images was managed by SW Studios. SW Studios oversaw the captivating photo walks and ensured top-notch image content production throughout the campaign process.
YouthBeat also conceptualised and launched the ‘Incredible India Through Your Lens’ Photography Contest, as a part of their campaign. The contest has garnered over 5000 entries, inviting participants to capture India’s rich cultural tapestry using any smartphone. As part of the ‘ZoomInOn India’ campaign, celebrity photographers including Abhishek Jammwal, Abbas Baig, Sanket Joshi and Abdul Rouf lent their expertise to the campaign which inspired many followers to participate and showcase their vision of India. The campaign the company added also engaged with nine colleges such as Amity University, Ramjas and Hindu College and received participation of 5,000+ entries from colleges alone.
Raghav Bagai, Co-founder of Sociowash, said, “With this campaign, our aim was to redefine how we perceive the Indian landscape through the lens of photography. And what better way to achieve this than with something that’s just an arm’s reach away – your phone. At Sociowash, we believe we’ve done exceptionally well, given our understanding of the current youth fraternity. It’s truly heartening to witness the overwhelming response and active participation from young photography enthusiasts across the nation. This campaign was designed to be a two-way interactive experience, and platforms like Instagram played a pivotal role in its success. The ‘ZoomInOnIndia’ initiative not only resonated with our target audience but also sparked engaging conversations within the community.”
