Mumbai: Slice, today unveiled its first-ever campaign featuring its newly appointed brand ambassador Nayanthara. The summer campaign, ‘Ras Aisa Ki Bas Na Chalega’ aims to solidify Slice’s position as the ultimate companion for fulfilling insatiable mango cravings. Through a TVC, it looks to underscore its allure, capturing its resemblance to the authentic mango experience. With this campaign, the brand seeks to strengthen its connection with consumers in southern India by leveraging Nayanthara’s appeal in the markets.
The new Slice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Slice is available in single and multiple serve packs across all modern and traditional retail outlets in India, as well as on e-commerce platforms.
The TVC opens with Nayanthara preparing to depart for an event, her gaze fixed upon the mirror. As she makes her decision to step out, a display of mangoes and Slice bottles captures her attention. She grasps a bottle and drinks. Despite the messy juices cascading down her hands, Nayanthara keeps drinking. Amidst this, her friends call to remind her of the event, but they too are drawn to the scene, asking for a taste of Slice and ultimately succumbing to the allure of authentic mango like indulgence.
Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “As a brand, Slice holds deep reverence within the Indian market, dedicated to delivering the most authentic mango experience. Our newest summer campaign embodies the quintessential Slice ethos of savouring the mango journey without any inhibitions. In line with this, we are thrilled to introduce our first-ever TVC with our new brand ambassador Nayanthara. With a targeted effort to expand our market presence in the South, Nayanthara, India’s ‘Lady Superstar,’ was a perfect embodiment of the brand’s philosophy with her charming persona and massive fan-base. Through our campaign, our goal is to emphasize Slice’s irresistible mango allure, drawing parallels to the delightful messiness and sheer indulgence of mango consumption. We are optimistic that our consumers will enjoy the pure-mango bliss, and their experience will be further elevated with the lively screen-presence of Nayanthara.”
Nayanthara said, “I am absolutely thrilled to partner with Slice, a brand that holds a special place in my heart as one of my personal favorites, offering an authentic mango experience on-the-go. Filming this campaign was an absolute pleasure for me, as it captured exactly how I love to indulge in mangoes – fully immersed in the experience. From start to finish, it’s been an incredibly enjoyable journey. I can’t wait for my fans to see the film and indulge in the irresistible mango experience without any inhibitions just like I did.”
Link to the film –
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