Mumbai: Star Sports, the official broadcaster of Tata IPL 2024 will introduce AI-driven enhancements, including a translation feature. This will allow international commentators to speak Hindi, in their original voice, connecting with a wider audience.
While the Hindi speaking audiences would have ardently watched Steve Smith talking in English, they can now watch the four-time ICC title winner share insights and opinions in Hindi. From the very onset of the IPL 2024 season, Hindi speaking fans can witness international cricketers like Matthew Hayden, Stuart Broad, Kevin Peterson, Brian Lara, and many more directly engage with them on television in Hindi through surround shows.
Speaking on the tech initiative, Steve Smith, Star Sports Commentator for IPL 2024, said, “Namaste India! Being a part of the StarCast with such a stellar line-up of commentators has been a thrill for me. More importantly, my family, friends, and fans around the world got very excited after the hologram clip went viral last year. This season I’m part of another breakthrough technology where you’ll hear my IPL insights in Hindi. I’ve received some great feedback from fans, and I’m excited to connect with millions of viewers through the Star Sports Hindi feed.”
A recent recipient of achieving the eight position in the STA Sports Technology Power List 2023, ahead of Formula 1, Apple, Google, the broadcaster is geared up to enhance the viewing experience of audiences by launching and adopting newer and enhanced technologies. Star Sports is rolling out Dolby Vision, a world first in cricket production, for fans across India to experience every moment with more detail. Additionally, one will get to experience the use of Shor Meter, which help in measuring audience’s excitement through their decibel level.
