Chennai, 21st March 2024: Lotte India, a leading player in the Indian confectionery space, today announced its plans to further strengthen its flagship Lotte Choco Pie range in the Indian market with the launch of Lotte Choco Pie Real Orange variant. This new flavour under Lotte Choco Pie has been launched to offer a refreshing new touch to Lotte’s hit confectionery snack range. With the launch of this new variant the Lotte’s Choco Pie portfolio now comprises of 3 intriguing flavours – Lotte Choco Pie Original, Lotte Choco Pie Choco Burst and Lotte Choco Pie Real Orange.
Backed by its robust R&D capabilities, Lotte Choco Pie Real Orange has been curated to cater to the evolving taste preferences of customers. The variant is infused with the flavours of real orange layered between rich Choco covered soft biscuits and a fluffy marshmallow centre, promising a flavour festival with every bite. The burst of real orange jam filling at the core guarantees an authentic citrus experience. The new variant is being manufactured at its state-of-the-art production facility located in Rohtak, Haryana.
Commenting on the launch, Mr. Milan Wahi, Managing Director – Lotte India said “We are delighted to be launching yet another remarkable and flavourful variant of Choco Pie in the market. We have been making great strides in launching innovative flavours under Choco Pie that has certainly helped increase our consumer base. Our unwavering commitment lies in elevating the brand experience for consumers through the introduction of carefully curated variants. In line with this vision, we’ve proactively expanded our manufacturing capacity at our facilities, ensuring we meet the increasing demand while maintaining our commitment to quality and customer satisfaction.”
This expansion of the Choco Pie range with the launch of Lotte Choco Pie Real Orange underscores the company’s steadfast commitment to providing high-quality treats that cater to evolving tastes and preferences, reaffirming its position as a trusted player in the confectionery space. Lotte Choco Pie Real Orange is available across Modern Retail Outlets, Kirana Stores, and quick commerce platforms. The trial packs of this delectables are priced at Just Rs.10/-. Additionally, Home packs of 6 & 12 are available in all supermarkets and grocery stores.
