According to the media report, the Bharatiya Janata Party has adhered with Madison Media for media planning and buying mandate. Previously, the agency had managed the party’s media mandate for the 2014 and 2019 general elections.
Ahead of Lok Sabha election, BJP has finalized some of the notable agencies for its creative duties and media mandate as per the reports. Earlier, it was reported that McCann Worldgroup and Scarecrow secured the creative mandate for the party. Then comes, Madison Media collaborating with BJP for media planning and buying mandate, as per the recent reports.
The party’s media expenditure were set to be over Rs 1800 crore as per media reports. The mandate also includes campaigns on print, radio and TV.
The Lok Sabha Election 2024 is set to begin on April 19.
