Mumbai: The GroupM ESP Sports Sponsorship Report has noted that participative sports have carved a niche in India’s sports culture, transcending the conventional boundaries of stadiums and formal competitions. From the manicured greens of golf courses to the bustling streets echoing with gully cricket cheers, with the excitement and agility of net and wall sports like Tennis, Badminton, and Pickleball, and the adrenaline-fueled atmosphere of marathon routes, these games have become more than just physical activities – they have evolved into community-building endeavors. The economic impact of these sports extends beyond ticket sales and merchandise, encompassing various sectors. The organised participative sports market is more than Rs. 1000 Crores ($120 million) in India.
Marathons: They are at the forefront of the participative sport in India. The emphasis on fitness, coupled with the thrill of completing a marathon, has inspired many to adopt healthier lifestyles. Over 2 million registered runners participate in the marathons annually in India. Long-distance running has become a phenomenon, going beyond the realm of just sporting events to embody a culture of fitness, community, and social responsibility. Many marathons are organized around social causes, turning the sport into a platform for fundraising and creating awareness. Participants often run not just for personal achievement, but to contribute to various social causes.
Obstacle Course Running: This is another form of running and has which has emerged as a popular fitness trend in India. From the 2028, Los Angeles Olympics onwards, Obstacle Racing will be an Olympic sport.
Golf: Once considered an elite sport, it has witnessed a paradigm shift in India. It is no longer confined to exclusive clubs and has expanded its reach to enthusiasts from diverse backgrounds. Public golf courses and training academies have mushroomed across the country, inviting people to experience the precision and serenity of the game. With an expected number of 1 million golfers in India, the game is making the rounds in the business ecosystem as well. Corporate golf tournaments, charity events, and golf resorts are providing platforms for both seasoned players and novices to engage in the sport while building relationships.
Cricket: Cricket in India is not just a sport; it is a passion, a religion, and a cultural phenomenon. Tennis ball cricket or Gully cricket is played in every nook and corner of our country. It is more than just a game; it is a societal adhesive that brings communities together and serves as a breeding ground for future cricketing stars. The launch of the Indian Street Premier League (ISPL) T10 will provide a platform for countless hidden talents to step into the limelight.
With a threefold mission of identification, development, and promotion, this league is set to become a catalyst for nurturing grassroots-level cricketers. The league is supported by legends of the game and film stars who have played a pivotal role in inspiring millions of people across the country. Some of the key names include Sachin Tendulkar, Ravi Shastri, Amitabh Bachchan, Akshay Kumar, Ram Charan, Suriya and others.
Other major participative sports in the country are net and wall sports like Tennis, Table Tennis, Badminton, Pickleball and Volleyball. These sports disciplines have gained popularity in India, adding diversity to the country’s sports landscape. As they generate considerable interest, there are an increasing number of enthusiasts taking them up too. Net and wall sports in India have evolved beyond the status of recreational activities to become serious avenues for competition and professional careers. The development of infrastructure, increased awareness, and the success of Indian athletes on the global stage contribute to the growing enthusiasm for these sports across the country.
Participative sports are also breaking gender stereotypes with increasing levels of participation by women. Initiatives like women-centric clinics and tournaments are contributing to the rise of female involvement in the sport.
