In 2019, Zeelab Pharmacy from Delhi aimed to offer WHO-quality medicines affordably. Now, collaborating with Green Chutney Films, they launch ‘Dava Ka Do Asli Daam’ campaign.
Opening with actor Randeep Hooda in a household setting, the film highlights the irony of scrimping on essentials but overspending elsewhere. It promotes Zeelab Pharmacy’s ‘Apne Asli Daam Pe’ mission, urging viewers to rethink healthcare expenses and prioritize spending wisely.
The campaign’s second film features Hooda humorously addressing the audience’s habit of missing discount offers, resulting in overpaying for costly medication. Through sardonic humor, he emphasizes the difference between discounts and real savings at Zeelab Pharmacy. This film aims to urge viewers to identify true saving chances and prioritize affordable healthcare.
Sharing his thoughts about the campaign, Rohit Mukul, Founder, Zeelab Pharmacy, said, “Our vision at Zeelab Pharmacy is to ensure that every customer receives their medication at its true cost, sparing them unnecessary expenses. Collaborating with Randeep Hooda was a gratifying journey, largely thanks to the adept execution by the team at Green Chutney Films. Their seamless operation management elevated the significance and impact of our endeavour”.
Rahul Tejwani, Founder & CEO, Green Chutney Films, added, “Teaming up with Zeelab Pharmacy was an enriching experience. Their unwavering commitment to honesty and affordability perfectly aligns with our values. We take great pride in carving out our niche by advocating for truth in our films. I’m glad we could partner with Randeep Hooda. This further deepened our mission. We’re looking forward to working with Zeelab again, and supporting causes that are meaningful to us”.
Partnering with Zeelab Pharmacy marks GCF’s foray into the retail pharmacy sector. Reflecting on the same, Manan Bhatt, Co-Founder & Creative Director, Green Chutney Films, expressed, “In an industry often driven by fear tactics and inflated prices, our campaign empowers consumers and encourages critical thinking. Recognising the prevalent discount culture, we’re determined to shift the narrative towards genuine savings. With incredible talent like Randeep Hooda by our side, we aim to inspire smarter consumer choices and promote an ethos of value-driven healthcare.”
