Zoff Foods, one of the prominent spice brands in India, has assigned Grapes as their PR and communication agency.
The agency, Grapes, will manage the brand’s media presence, PR strategy, influencer marketing, advocacy, brand positioning, and reputation in India. They secured the account after a competitive process and will handle it from their New Delhi office.
Commenting on the partnership, Akash Agrawal, Co-Founder, Zoff Foods said, “We believe that this is the perfect and crucial time for our brand to align our communications strategy, and we are thrilled to associate with Grapes that understand our brand’s ethos and growth prospects. The Spice market is growing at a CAGR rate of 13 per cent, and the market plays a crucial role in the country’s exports. At Zoff Foods, we are committed to expanding our business horizons and contributing effectively to the Indian economy. I am optimistic that the agency will build a strong media presence for us.”
Ashish Agrawal, Managing Director, Zoff Foods, said, “Zoff Foods has become a prominent player in the Indian spice market thanks to Shark Tank India for the visibility and recognition. Our goal is to become a go-to brand in every household, from urban to rural areas. Thus, we believe that to achieve this objective public relations plays an imperative role in driving awareness. I am quite enthusiastic about this partnership with Grapes and look forward to driving meaningful conversations in the media landscape.”
Shradha Agarwal, Founder and CEO, Grapes, said, “We are thrilled to associate with Zoff Foods, and fully resonate with the brand’s vision. The partnership with Zoff Foods marks a pivotal moment for Grapes, symbolizing our commitment to driving impactful conversation coupled with digital innovation. We aim to achieve our objectives and drive impactful market presence through effective communication strategies.”
Zoff Foods gained fame on Shark Tank (season 1) with a standout pitch from Akash Agarwal and Ashish Agarwal. They secured funding of Rs 1 crore at a valuation of Rs 80 crore from Aman Gupta, Co-Founder of Boat.
