Abilasha Anish has been appointed as Head of Marketing for Disney + Hotstar (South) and Star. She also got additional responsibility for Disney+ Hotstar Telugu in addition to the existing remit for Star Vijay cluster and Disney+ Hotstar – South. She previously worked as Marketing Director at the company.
Revealing the new role on his LinkedIn handle, Abilasha Anish wrote, “I’m happy to share that I’m starting a new position as Head – Marketing for Disney+ Hotstar (South) & Star Vijay at Disney Star!”
Prior to this, Anish was handling Disney+ Hotstar Tamil and Malayalam along with Star Vijay cluster channels. She has been associated with Disney Star for almost 5 years since 2019. Before joining Disney Star, Anish served as Head – Brand Strategy & Marketing at The Hindu from 2016 to 2019. She also worked for FCB Interface as Account Director – Strategic Planning.
Prior to her tenure with FCB Interface, Anish was a Senior Manager – Brand & Media at Butterfly. She also worked for PricewaterhouseCoopers (PwC), and The Times Group among others.
With an extensive experience, Anish’s areas of specialization include Marketing, Communication, Strategy and Consumer Behaviour within the Media and Advertising industries, spanning Print, Television, Digital, and OTT platforms.
