Friday, February 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Analysis

Social media is the top vehicle for Gen Z to follow political news: Hunch’s Gen Z Trend Report Insights

by MN4U Bureau
April 11, 2024
in Analysis
Reading Time: 2 mins read
A A
Hunch
Share Share ShareShare

Mumbai: Prime Minister Narendra Modi holds strong favor among 61.8% of Gen Z individuals. Additionally, a substantial 65.9% perceive him as the most formidable candidate, while Rahul Gandhi trails significantly behind with just 18.9% support. A notable trend was also noticed: nearly half (49.3%) of Gen Z express an interest to actively engage in politics themselves, further enhancing their inclination towards a transformed political landscape.

Regarding preferred mediums for following political news, social media emerged as the top and the most obvious choice, garnering 63.9% of their votes, followed by TV news (23.1%) and newspapers (13.0%). There is no doubt that social media has transformed how news is consumed in today’s landscape due to its immediacy, accessibility, personalization, and vast reach.

In an attempt to comprehend the preferences of Gen-Z for the upcoming Lok Sabha elections, Hunch, the leading social discovery app, has unveiled a report based on the user-generated polls on the app. The findings are striking: an overwhelming 85.3% of the respondents support implementing a mandatory retirement age for politicians. This result underlines the young generation’s desire for a more dynamic political landscape, advocating for fresh leadership beyond entrenched incumbents.

The report delves deep into the Gen-Z’s political aspirations, highlighting their pivotal role in shaping India’s future. With their maiden votes, they wield the power to influence the nation’s trajectory, making their perspectives on the leaders and democratic parties of India indispensable. Representing a crucial demographic aged between 16 and 25, Gen Z’s opinions carry a significant weight in the political discourse.

The report details Gen-Z’s aspirations with nearly 50% of them expressing interest in participating in politics. Out of this, 44.3% highlight a focus on improving job opportunities within the country, addressing concerns about economic stability. Additionally, 30.8% express a genuine desire to eliminate corruption, while 12.5% emphasise the importance of reducing cybercrime, showcasing a diverse array of concerns within this young generation.

A user-generated poll on Hunch focused on the dynamics of power among women in politics, with results split among respondents, with Smriti Irani securing 32.3%, while Mamta Banerjee led with 26.2%. Nirmala Sitharaman and Droupadi Murmu also featured prominently, showcasing the diversity of influential female leaders in politics.

As India prepares for the 2024 Lok Sabha elections, the Hunch report aims to offer insights into the shifting political preferences and priorities among the nation’s youth.

Tags: HunchPrime Minister Narendra ModiRahul Gandhisocial discovery app

RECENT POSTS

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Analysis

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
0

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes,...

Read moreDetails
55% claim AI skills, yet only 7% feel ready to lead curriculum transformation: EduInsight 2026
Analysis

55% claim AI skills, yet only 7% feel ready to lead curriculum transformation: EduInsight 2026

February 5, 2026
0

Mumbai: GIPSI, the HI + AI insights division of Tonic Worldwide, has launched EduInsight 2026, a mini-report outlining five key...

Read moreDetails
TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Analysis

TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study

February 5, 2026
0

Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a...

Read moreDetails
India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change
Analysis

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change

February 4, 2026
0

For more than a decade, India’s advertising industry has been optimised for abundance. More screens. More platforms. More formats. More...

Read moreDetails
Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara
Analysis

Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara

February 4, 2026
0

MUMBAI: Nazara Technologies, a diversified global gaming platform, announced its financial results for Q3FY26 and 9MFY26. In Q3FY26, Nazara delivered...

Read moreDetails
Digital Ad Spends Cross ₹71,000 Crore, Seen Touching ₹98,000 Crore by 2027: dentsu report
Analysis

Digital Ad Spends Cross ₹71,000 Crore, Seen Touching ₹98,000 Crore by 2027: dentsu report

February 3, 2026
0

Mumbai: India’s advertising industry is undergoing a structural transformation, moving beyond a simple shift from traditional to digital media and...

Read moreDetails

LATEST NEWS

VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

ANALYSIS

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx
Analysis

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
0

Mumbai: Radio advertising in India maintained a steady recovery trajectory in 2025, registering a 2% year-on-year rise in ad volumes,...

PEOPLE

VALUE 360 names Atul Sharma as Chief Executive Officer
People

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
0

New Delhi: Indian public relations firm Value 360 Communications Limited has announced the appointment of Atul Sharma as its Chief...

MARKETING

Marico to make strategic investment in functional wellness brand Cosmix
Marketing

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026
0

Mumbai: Marico Limited has signed definitive agreements to acquire a 60% stake in Cosmix Wellness Private Limited, the parent company...

Subscribe to Newsletters

ADVERTISING

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year
Advertising

Spikes Asia names McDonald’s as its 2026 Advertiser of the Year

February 5, 2026
0

Mumbai: Spikes Asia, APAC’s most prestigious award for creativity and marketing effectiveness, has announced McDonald’s as its 2026 Advertiser of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It
Authors Corner

The End of Greenwashing: How 2026 Brands Must Prove Environmental Impact, Not Just Claim It

February 5, 2026
0

For years, the beauty industry has comfortably sat behind reassuring words - clean, green, pure, conscious. These adjectives were meant...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

Maruti Suzuki Arena leads Radio ad charts; top brands drive 7% of 2025 volumes: TAM AdEx

February 5, 2026
VALUE 360 names Atul Sharma as Chief Executive Officer

VALUE 360 names Atul Sharma as Chief Executive Officer

February 5, 2026
Marico to make strategic investment in functional wellness brand Cosmix

Marico to make strategic investment in functional wellness brand Cosmix

February 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.