Monday, August 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home International

SWA endorses global initiative for ethical AI in scriptwriting

by MN4U Bureau
April 16, 2024
in International
Reading Time: 2 mins read
A A
Zama Habib - SWA
Share Share ShareShare

The Screenwriter’s Association (SWA) in India supports the joint efforts of the Federation of Screenwriters in Europe and the International Affiliation of Writers Guilds. They released guidelines for ethically using AI in scriptwriting.

The resolution, with five key principles, supports writers as the creators of literary material. It advocates for transparency, consent, and fair compensation for writers’ intellectual property. The FSE unites 32 screenwriters’ organizations across 26 European countries, while the IAWG has 14 members from 12 countries.

These organizations advocate for fair contracts and writers’ protection with over 65,000 members in India, including renowned writers-filmmakers like Raj Shekhar, Anjum Rajabali, and others.

Speaking about this, Zama Habib, General Secretary,  SWA, said, “SWA stands firmly with IAWG and  FSE in championing ethical standards for AI integration in scriptwriting. Only human creativity can craft genuine screenwriting works. We advocate for transparency, consent, and fair remuneration to uphold writers’ rights in the ever-evolving landscape of storytelling.”

Adding further, Carolin Otto, German Screenwriter and FSE President, said, “While we applaud the work of the EU to enact the AI Act, there are unresolved issues with respect to the unauthorized use of our intellectual property for training large language models, and uncertainty regarding authorship and copyright of machine-generated script material. We intend to voice our concerns in both national and global policy arenas, as well as develop standard language film and television writers can demand in their contracts.”

Irish Screenwriter and IAWG Chair, Jennifer Davidson, said, “The members of the IAWG seek to build on the hard-won protections our sister Guilds in America, the WGAE and the WGAW, were able to achieve during their strike: namely that it should be a tool to enhance our writing process, not diminish the value of our work or replace us. Last year, we campaigned at UNESCO and this year we will take our position to WIPO, support each other during collective bargaining, and invite representatives of the tech community to the 6th World Conference of Screenwriters in Galway.”

A joint resolution passed by IAWG and FSE states that their member guilds will:

  1. Affirm that only writers create literary material and that large language models (LLMs) or any other present or future forms of artificial intelligence (AI), cannot be used in place of writers;
  2. Work to create mechanisms for obligatory transparency and accountability and to ensure writers are informed if AI generated material is used to write, rewrite, polish or perform any additional writing services;
  3. Advocate for robust licensing mechanisms that require explicit and informed consent for the use of writers’ intellectual property in AI training data with a goal to ensure only intellectual property that has been licensed for such use be included in the datasets of commercialized LLMs, or any other present or future forms of AI;
  4. Ensure that only human beings are entitled to authors rights and recognized under copyright law in the context of machine generated material;
  5. Advocate for fair remuneration for the use of writers’ intellectual property in LLMs or any other present or future forms of AI.
Tags: Carolin Ottoethical AIIAWGIrishJennifer DavidsonScreenwriters AssociationSWAZama Habib

RECENT POSTS

Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model
International

Meet The People Acquires The LOOMIS Agency, Advancing Its New Generation Agency Model

July 23, 2026
0

NEW YORK--July 20, 2026-- Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced...

Read moreDetails
Interbrand appoints Tetsuhisa Fujii as Managing Partner, Tokyo to drive growth in Japan market
International

Interbrand appoints Tetsuhisa Fujii as Managing Partner, Tokyo to drive growth in Japan market

July 16, 2026
0

Tokyo: Global brand consultancy Interbrand has appointed Tetsuhisa Fujii as Managing Partner, Tokyo and Representative Director, strengthening its leadership team...

Read moreDetails
Mediagenix
International

Mediagenix introduces agentic AI operating model to help media enterprises automate real-time operations

July 15, 2026
0

Brussels: Mediagenix, a global provider of smart content solutions, has announced new AI capabilities aimed at helping broadcasters, streaming platforms...

Read moreDetails
Radiocentre appoints Jo Verrill as Head of Advertising Clearance
International

Radiocentre appoints Jo Verrill as Head of Advertising Clearance

July 6, 2026
0

London: Radiocentre has appointed Jo Verrill as its new Head of Advertising Clearance, strengthening its advertising compliance leadership with an...

Read moreDetails
JustWatch Launches Migration Tool to Help TV Time Users Preserve Their Watch History
International

JustWatch Launches Migration Tool to Help TV Time Users Preserve Their Watch History

July 4, 2026
0

Berlin: JustWatch, the leading platform for finding what to watch, today announced the launch of a free migration tool that...

Read moreDetails
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
International

WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide

June 26, 2026
0

Mumbai: The World Out of Home Organization (WOO) has officially launched Version 2.0 of its Global OOH Audience Measurement Guidelines...

Read moreDetails

LATEST NEWS

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

August 3, 2026
SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

August 3, 2026

ANALYSIS

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports
Analysis

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports

August 3, 2026
0

Mumbai: Connected TV (CTV) emerged as a more diverse advertising platform than Linear TV during the FIFA World Cup 2026,...

PEOPLE

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing
People

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

August 3, 2026
0

Mumbai: Akshay Dubey joins Eaton's Electrical Business as Associate Director – Marketing. He previously worked for Shree Cement Ltd. as...

MARKETING

ICRA
Marketing

Group ICRA unveils new brand identity to reflect evolution beyond credit ratings

July 31, 2026
0

Gurgaon: Group ICRA has unveiled a new visual identity, marking a significant milestone in its evolution from a credit ratings...

Subscribe to Newsletters

ADVERTISING

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships
Advertising

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships

August 3, 2026
0

Mumbai: WPP Media has appointed Ganapathy Subramanian as Senior Vice President – Client Investments, Marketplaces & Partnerships, India. Subramanian announced...

PRINT

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month
Print

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month

July 14, 2026
0

Kochi: Mathrubhumi Books has unveiled a specially curated collection of Ramayana publications ahead of Kerala's Malayalam month of Karkitakam, beginning...

AUTHOR'S CORNER

Legal Tech and AI Search: New Visibility Opportunities
Authors Corner

The Future of Digital Marketing: From Rankings to Recommendations

August 3, 2026
0

For more than two decades, digital marketing has revolved around visibility. Search engines, social media platforms, content marketing, and paid...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

Akshay Dubey joins Eaton’s Electrical Business as Associate Director – Marketing

August 3, 2026
ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

ANHAD Developers names Akash Lakhina as Head of Sales, Marketing and CRM

August 3, 2026
SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

SharkNinja APAC appoints WPP Media as Integrated Media Partner for India Growth

August 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.