JioCinema garnered 71.5 Crore views for the Mumbai Indians vs. Chennai Super Kings match on April 14th. Fueled by Dhoni’s last over and Sharma’s ton, TATA IPL’s platform saw 933 Crore minutes and 13 Crore viewers, surpassing the TATA IPL 2023 Final.
JioCinema started the 2024 season strong with 59 Crore views and 660 Crore minutes on Day 1. After 29 matches, it hit 1200 Cr views and 14,800 Cr watch-time with 38.3 Cr viewers, marking a 42% growth in viewers from the same period in the prior season. The time spent per viewer on Connected TV (CTV) surpassed 80 minutes per match.
JioCinema’s Jeeto Dhan Dhana Dhan game boosted fan engagement, with Antony D’Cruz winning gold worth INR 50 lakhs on the opening night. Viewers nationwide won prizes like a hatchback, motorcycle, and smart TV.
JioCinema’s digital streaming sponsors for the 2024 TATA IPL season include Dream11 as a co-presenting sponsor, with Tata Motors, PayZapp, SBI, Cred, and others as associate sponsors.
Fans can watch the 2024 TATA IPL season in 4K, across 12 languages, including Haryanvi for the first time, with multi-cam options, including the much-loved Hero Cam.
