MasterChow, the homegrown Indian brand specializing in ready-to-cook Asian staples, has announced its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for “Asli Chinese” cuisine, emphasizing credibility, trust, and relatability.
MasterChow chose Ranveer Brar due to a mutual dedication to authentic quality. With the tagline “Asli Chinese,” their partnership reflects Chef Brar’s culinary expertise and love for genuine flavors. MasterChow aligns with Brar’s culinary philosophy to solidify its reputation as a trusted source of authentic Chinese cuisine, aiming to elevate taste standards for its loyal customers.
Chef Brar’s influence enhances MasterChow’s brand presence by leveraging his culinary expertise, aiming to stand out in the competitive Asian cuisine market. This partnership deepens connections with consumers who appreciate authentic, high-quality culinary experiences.
Upon partnering with MasterChow, Chef Ranveer Brar expressed, “As a chef, I believe in the importance of using genuine flavors and ingredients to create memorable culinary experiences. I am thrilled to join hands with MasterChow and champion authentic Asian cuisine through their amazing range of products. With MasterChow, I look forward to bringing ‘ASLI Chinese’ flavors to households across India.”
The Founder of MasterChow, Vidur Kataria, also stated, “Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry. We’re not just offering a product, we’re offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionize the way people experience Chinese food at home.”
The MasterChow and Ranveer Brar partnership aims to establish MasterChow as the go-to brand for authentic Chinese cuisine. This 6-8 month campaign focuses on building credibility, trust, and relatability to create a lasting legacy brand.
Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message across all channels.
The campaign will start on social media before possibly expanding to other platforms like OTT. Pre-launch content on Instagram targets ‘MasterChow Loyalists’ to build excitement for the collaboration between Chef Ranveer Brar and MasterChow.
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