Radio City makes its debut on JioTV, becoming the first radio station in the country to launch a 24×7 video channel as RC Studio, a trailblazer in music, marking a significant milestone.
This JioTV launch extends Radio City’s reach and provides advertisers nationwide engagement opportunities. Radio City can now access JioTV’s vast audience base through the app available to all Jio subscribers, offering over 1,000 channels in various languages and genres.
Radio City’s new launch caters to the tech-savvy younger generation, reigniting their interest in radio with appealing digital content. RC Studio will be on JioTV+ for JioFiber and AirFiber users.
This initiative will be pivotal in bridging the gap between different audience segments and expanding Radio City’s reach to a larger demographic, creating a more inclusive and vibrant entertainment approach. The launch of RC Studio propels Radio City into the digital era by enriching the entertainment experience for its audience with the JioTV app which is now also available on MyJio app and JioBharat phones.
Ashit Kukian, CEO of Radio City, expressed his excitement: “In this exciting juncture of innovation and expansion, I am thrilled to announce the launch of our pioneering channel, RC Studio, on JioTV and JioTV+. The launch marks a historic point in our journey, reflecting our brand’s evolution and commitment to ‘Radigitalization’. Our RC Studio’s tagline, ‘Mast Raho’, encapsulates our dedication to crafting a comprehensive digital experience that caters to our existing and new audiences. Radio City has always been a frontrunner when it comes to innovative concepts, and with this launch on JioTV, we are forging the future of entertainment by providing a platform that ignites excitement and engages viewers and brands alike in ways like never before!”
The amalgamation of Radio City’s timeless audio content with dynamic visuals on JioTV and JioTV+ signifies a paradigm shift in broadcasting, breaking new ground and redefining the essence of entertainment. Combining the power of video and audio in perfect harmony will allow them to engage audiences like never before.
