Mumbai: MY FM, the radio arm of the Dainik Bhaskar Group, has launched a new humour-based content property, ‘Babu Bhaiya’, aimed at bringing laughter and light-hearted entertainment to listeners across its network.
The comic content capsule features the character Babu Bhaiya, whose witty observations and relatable humour take on the quirks and contradictions of everyday Indian life. Through short, engaging segments, the character offers humorous takes on common situations ranging from family relationships and traffic frustrations to the challenges of navigating daily routines.
According to the company, the property has been designed to provide listeners with a refreshing break from the pressures of everyday life through humour rooted in familiar experiences.
“Babu Bhaiya” will air every day, once every hour, across the MY FM network, ensuring regular engagement with audiences throughout the day.
The launch reflects MY FM’s continued focus on developing original and relatable content that resonates with its diverse listener base. By combining everyday situations with sharp wit and accessible storytelling, the broadcaster aims to strengthen listener engagement while expanding its entertainment offerings.
With its blend of observational comedy and mass appeal, MY FM expects “Babu Bhaiya” to become a popular addition to its programming lineup and a distinctive voice for listeners seeking a daily dose of humour.
