Mumbai: Mars Wrigley India’s fruity bubblegum brand, Boomer has announced a new product Boomer Jelly on Top. This variant the company explains combines jelly with the classic gum taste. It has been launched with the fruity flavor of strawberry. The product is set to hit store shelves nationwide.
There is a TVC featuring Indian pacer Jasprit Bumrah and the goal is to deliver on the brand promise of ‘Har Pal Fun Kar’ . The films are available in eight languages including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu and Assamese which will be aired on TV. The film will also be available on digital platforms.
The TVC conceptualised by DDB Tribal, looks to capture the essence of Boomer Jelly on Top, highlighting the wobbling effect of the jelly as it blends seamlessly with the soft gum. Viewers witness Indian cricket star Jasprit Bumrah turning a challenging situation into a moment of joy by leveraging the product.
The primary packaging of Boomer Jelly on Top features a transparent design, showcasing the combination of jelly and gum within.
Nikhil Rao, CMO Mars Wrigley India said, “Since its launch 30 years ago, Boomer has become synonymous with Bubblegum and Fun. Boomer Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”
Iraj Fraz, creative head, DDB Tribal said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”
Below is the link to the Hindi version of the TVCs.
TVC Link:
