Virtue Worldwide, a modern creative agency under VICE Media Group, appoints Saumya Baijal as Director of Brand Strategy, enhancing its leadership in India. Specializing in authentic brand voice discovery at culture’s core, Virtue operates across 17 cities in 13 countries with diverse, innovative teams.
Saumya Baijal, a versatile professional, has extensive experience in various roles such as a feminist, ad woman, writer, poet, and activist. She has held key positions in renowned advertising agencies like Ogilvy, McCann Erickson, and MullenLowe Lintas Group. Noteworthy collaborations with brands like Absolut, Google, and Fabindia, and serving on Effies and Laadli Media Awards juries highlight her impactful contributions.
Huiwen Tow, Head of Strategy, Virtue APAC, shared her thoughts on Saumya’s appointment, stating, “In a world that is more divided than ever before, Saumya is one of those rare individuals that sees the world, not for what it is, but what it can be. She is a force of nature, unafraid to confront the real or challenge the status quo to move the conversation forward in culture. We are beyond ecstatic to have her with the Virtue India leadership team to take us into our next era of growth in India.”
In response to her new role, Saumya Baijal, the newly appointed Brand Strategy Lead, India commented, “I am very excited to be a part of Virtue. The idea of diving deep into constantly evolving culture, extracting the insight, and then giving it a distinct flavour, is a very very interesting challenge. In a world that changes so quickly and so drastically, finding anchors for a brand, embedded in culture, is not only important, but necessary. Virtue understands this, and I can’t wait to explore more with the very talented team that has already set up a young, energetic, spirited place, committed to the same endeavour.”
Virtue Worldwide is excelling in the Indian advertising industry through team growth, innovative approaches, and partnerships with major brands like Diageo, poppi, Delta, Vanguard, P&G, H&M, and more. They’re known for award-winning campaigns such as Backup Ukraine and Dove’s Dear Future Dads, prioritizing diverse talents and fostering an innovative culture within the company.
