LUX, a beauty soap, marks a century of excellence since its 1924 launch, expanding to 100+ countries globally. From Hollywood’s golden era with stars like Elizabeth Taylor and Audrey Hepburn to today’s Bollywood allure, LUX, adorned by millions, embodies beauty worldwide with a star-studded lineup of ambassadors like Shah Rukh Khan and Virat-Anushka, plus Aishwarya Rai and others.
Celebrating its 100th anniversary, LUX excitedly introduces Suhana Khan as the brand’s fresh ambassador for their iconic body wash line. Suhana embodies confidence and authenticity, symbolizing a new generation that is bold, unapologetic, and empowered.
Commenting on her association with LUX, Suhana Khan says, “I am truly honoured to be a part of LUX’s centenary celebration and to represent a brand that has epitomized beauty and elegance for generations. LUX has not only adorned the self-care rituals of women worldwide but has also been a beacon of empowerment and self-assurance. As they mark this remarkable milestone, I am excited to embark on this journey with LUX, a brand that shares my values of confidence and authenticity. Together, I look forward to inspiring others to embrace their uniqueness. Here’s to a century of excellence and to many more years of making women own their beauty.”
“For a century, LUX has redefined indulgence with its exquisite fragrances, challenging conventional beauty standards and empowering women worldwide. Crafted in collaboration with the world’s leading perfumers, LUX remains dedicated to inspiring moments of self-care and luxury. With Suhana Khan joining our journey we aim to inspire the next generation of women to embrace self-care rituals and express their beauty unapologetically.” said Severine Vauleon, Global Brand Vice President LUX.
