BAJAJ, a consumer appliances brand, launched two ad films for nationwide Fans and Air Coolers Campaigns, reflecting the brand’s commitment to durability and featuring compelling narratives that connect with today’s Indian consumer.
In the ad film, a hula hoop teacher inspires children, one of whom shows exceptional determination. Impressed, the teacher increases the fan speed, symbolizing pushing limits. The film conveys the message: determination is key, with BAJAJ fans embodying resilience and durability. These new fans are stylish, energy-efficient and offer long-lasting comfort.
The air cooler ad features social media influencers capturing an intense moment during an aerial yoga session. One influencer pushes through the challenging session while the other adjusts the shot. The air cooler reflects the theme of tough resolve in the influencers’ lives.
Devika Sachdev – Head of Advertising & Brand Management, Bajaj Electricals Limited, commented: “The BAJAJ campaigns aim to inspire and empower consumers, reflecting our belief in their potential to achieve anything their set their minds to. Through this ad film, we celebrate the spirit of determination and showcase how BAJAJ products stand by our customers, no matter the challenge. With our latest launches, we also wanted to connect with our audiences on a whole new level. That’s why we’ve launched this campaign that represents the resilience of discerning modern audience and helps us speak directly to them.”
Ashish Chakravarty, Executive Director & India Head of Creative, McCann Worldgroup, added, “In today’s fast-paced world, individuals are relentlessly pursuing excellence in all facets of life. The campaign’s concept aims to embody the brand’s commitment to empowering individuals in their pursuit of progress. This BAJAJ films offer a youthful and invigorating perspective on this ethos.”
The new fan range includes Arioso BLDC Plus and Arioso Luxe with 5 years’ warranty each. Prices start at ₹4975/- and are available nationwide in stores and online.
BAJAJ’s Air Coolers feature innovative BAJAJ DuraTuff (TM) Pro Motor and BAJAJ DuraMarine (TM) Pro Pump technologies, backed by a 3-year warranty. This range is sold nationwide in stores and online.
Watch the fans film here:
Watch the air coolers film here:
