Streaming giant Prime Video India has rolled out a new brand film as a part of its campaign – Everyone’s Talking Amazon Prime. The campaign reinforces the brand’s position as the home for all the shows and movies in India today.
The new brand film extends the ‘Everyone’s Talking Prime’ campaign from last year, featuring Manoj Bajpayee from The Family Man asking for viewing suggestions and receiving numerous recommendations. Like its predecessor, the focus remains on the fans who enthusiastically share their favorite shows, emphasizing Prime Video’s commitment to tailored content that deeply connects with viewers.
“Our remarkable journey spanning seven years in India has been a testament to our commitment to redefining the entertainment landscape of the country. We have always sought to bring forth authentic storylines and rooted narratives across genres, languages, and formats, that resonate with customers, both locally and globally. A look at the shows and movies launched in just the last year and a half – from Farzi, Jubilee, Bawaal and Dahaad to Indian Police Force, Poacher, Wedding.con, Inspector Rishi, Road House and Fallout, among others, each show or movie has succeeded in becoming someone’s favourite story to recommend,” said Sushant Sreeram, country director, Prime Video, India. “With our latest brand film, we not only celebrate the compelling line-up of shows and movies that we are bringing to customers, but also reflect fan-speak on how these are quickly becoming widely talked about and watched. I am confident our forthcoming line-up will continue to entertain and delight our customers, just the way our shows and movies have done till now.”
The brand film features a wrestling match where one wrestler interrupts to suggest watching Prime Video shows, leading to a chaotic scene with everyone recommending favorites like Indian Police Force, The Boys, and more. Pankaj Tripathi, as Kaleen Bhaiya, eventually recommends Mirzapur, summing it up with ‘Jo shows aur movies sabki zubaan par, woh sab Amazon Prime par’.
The film is supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive.
Campaign Credits:
Director – Prakash Varma
Production House – Nirvana Films
Creative Agency – Manja
