Carat, the media agency of dentsu India, wins TV media mandate for Waaree Energies Limited, India’s top solar PV module manufacturer with 12 GW capacity by June 30, 2023 (Source: CRISIL Report), aiming to boost brand visibility.
Carat India will manage TV media exclusively in India, plan traditional media buying for print, radio, and digital, while Posterscope will handle OOH. Carat aims to boost brand visibility using data-driven strategies, crafting innovative campaigns to strengthen Waaree Energies Limited’s position in renewable energy.
The Waaree Energies Limited and Carat collaboration showcases dentsu’s commitment to sustainability. This partnership highlights the network’s dedication to eco-friendly solutions and driving positive change for a sustainable future.
According to Nilesh Malani, Chief Marketing Officer, Waaree Energies Limited, “Selection of Carat as our media partner is a choice intended to amplify our brand’s impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India’s ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”
Commenting on the partnership, Anita Kotwani, CEO, Media, South Asia, dentsu, said, “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”
Sanchayeeta Verma, CEO, Carat India, expressed enthusiasm, stating, “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited’s vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”
The collaboration between Waaree Energies Limited and Carat India highlights Waaree Energies Limited’s dedication to sustainability and a cleaner future.
