Mumbai: JK Maxx Paints has unveiled its latest brand campaign, #SingleBrandSharmaJi. The aim is to solidify its position as a premium home beautification solutions provider.
In order to cater to customers’ evolving needs, JK Maxx expands its portfolio to now offering what it says is a complete range of decorative paints and finishes.
The campaign the company said targets its customers who prioritise trust and consistency in their choices. Featuring actor Jimmy Shergill as Sharma ji, a discerning homeowner who values quality and fervent brand loyalty. The campaign aims to underscore the reliability of JK Maxx Paints as the preferred choice for home beautification needs.
Nitish Chopra, Dy. business head JK Maxx Paints (JK Cement) said, “we are delighted to introduce our latest campaign, #SingleBrandSharmaJi, which encapsulates the essence of JK Maxx Paints and our unwavering commitment to trust, excellence and quality. With over two decades of leadership and innovation in enhancing wall aesthetics, exemplified by our flagship product JK WallMaxX Wall Putty, we are poised to elevate the standard of home beautification with JK Maxx Paints.”
In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience.
JK Maxx Paints offers a range of wall, wood, and metal paints, as well as textures and designer finishes. The goal is to combine aesthetics with durability and protection.
Link to the TVC:
