TheSmallBigIdea, an independent digital agency, partners with DHL Express for digital communications related to the Mumbai Indians in 2024. DHL Express is the main sponsor and logistics provider for the Mumbai Indians team.
Speaking on the partnership, Harikrishnan Pillai, CEO & Co-Founder, TheSmallBigIdea said, “Integrating brands with sport is always interesting. We decided to craft an engaging content piece, not pandering to the mainstream use of sports celebrities, which eventually resonates with audiences while staying true to the brand’s strengths. The insight driving this campaign was simple: let everyone excel in their respective fields. Whether it’s cricketers scoring runs or DHL excelling in logistics, our focus remained on highlightingexpertise. We crafted a narrative showcasing cricket stars featuring in a DHL ad film.Emphasizing on the significance of leveraging individual strengths and capturing captivating behind-the-scenes dynamics between advertising pros and cricketers, we were able to celebrate excellence while staying true to what makes each entity exceptional.”
Known for creating innovative digital campaigns, TheSmallBigIdea used the DHL – Mumbai Indians partnership for campaigns ‘ThatsMyGame’ and ‘DilSeIndianSpiritSeMumbaiIndians’. These ad campaigns celebrate cricket spirit and DHL Express’ excellence on and off the field, featuring Hardik Pandya, Jasprit Bumrah, and Ishan Kishan.
DHL Express partners with Mumbai Indians to enhance ties with Indian fans through cricket, capitalizing on the country’s cricket fervor.
That’s My Game Campaign Link:
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DilSeIndianSpiritSeMumbaiIndians Campaign Link:
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