Mumbai: Oriflame, which works in the social selling space has appointed Edyta Kurek as its first female head in India.
At a recent two-day seminar held at the Jio Centre in Mumbai, Oriflame celebrated the achievements of its existing brand partners while launching a strategic initiative targeting India’s vibrant youth. Over 1200 brand partners from diverse backgrounds gathered to share their success stories.
Edyta Kurek, senior VP, head of India and Indonesia, Oriflame said, “Our social selling model empowers individuals to achieve both wellbeing and financial freedom. We foster micro-entrepreneurship and provide the necessary training and skilling to build successful careers. This approach offers not only flexibility but also acts as a startup builder, equipping individuals with the tools they need to thrive. As part of our strategic transformation, we’re placing a strong focus on connecting with young, consumers conscious about their wellbeing. We understand the importance of wellness to today’s consumers. By aligning with these trends and values, we create a movement towards sustainable and ethical beauty wellbeing practices that resonate with the youth, offering products that enhance their wellbeing while empowering them to achieve financial freedom.”
Oriflame added that women are a driving force in the company, reflected in their leadership and a product line boasting over 130 Vegan-certified products. Unwavering product quality is paramount, with strict European safety standards and continuous R&D investment explains the company. Oriflame said that it prioritises product quality above all else, adhering to a philosophy of uniform product quality globally for all. 95% of all rinse-off products launched in 2023 have been formulated to be biodegradable with Duologi as its first performing haircare range formulated to be biodegradable. This dedication has resulted in the creation of 11 products globally, like Tender Care, Milk & Honey, GG Pearls- each celebrated for its innovation and effectiveness.
Vivek Katoch, chairman of the Indian Direct Selling Association, highlighted “The significant socio-economic impact of the direct selling industry. In FY 2022-23, the industry achieved a gross national turnover of over Rs. 21,200 Crores and provided self-income opportunities to nearly 86 lakh people, including around 32 lakh women. The industry is increasingly seen as a viable career option, especially for those aged 25 and above, with a 19% growth in this age group compared to FY 2021-22, translating to over 3,300 new entrants daily.
Oriflame claims that it sets an industry benchmark with its ‘Unique to Oriflame’ technologies. The Novage+ skincare line, featuring four patented technologies. This commitment to pushing boundaries extends to other areas, and Feminelle’s focus on women’s health through gynecologically and dermatologically tested products.
Oriflame said that its strategic focus rests on engaging young consumers through sustainable practices, products, and technologies. This commitment it said extends beyond product offerings, empowering millions by democratizing wealth and supporting entrepreneurship through skill development and business opportunity creation. Oriflame said that its goal is to foster a startup culture, aligning with its core principles of empowering individuals, respecting people and nature, and implementing social and environmental policies. They are continuously innovating and expanding their influence while remaining true to these core values.
