Mumbai: Haier Appliances India, an appliances brand is present as the Official Partner at the Roland-Garros tennis Grand Slam that concludes on 9 June in Paris.
The company explains that elegance, precision, and incredible performances are the qualities sought by tennis fans, numbering over one billion worldwide. These characteristics the company said have made its role as Official Partner a natural fit.
For 2024 and 2025 Haier will be a partner of some international tennis tournaments, supporting the champions of this sport with which shares the brand’s values: total dedication to achieving the highest levels of excellence and meticulous attention to every detail. To be the best in the world you need precision, attention to detail and impeccable style, and the message is that these characteristics can be found both in the greatest athletes and in Haier connected solutions.
Roland-Garros will be the occasion to present the new Haier international ambassador in the field of tennis activities: Ana Ivanovic, former world No. 1 tennis player. An ambassador that will be the face of the brand for the entire competition, contributing to its memorability, relevance, and audience engagement. Ivanovic has won fifteen WTA singles tournaments in her career, including Roland-Garros in 2008 when she reached number one in the WTA rankings.
Haier will enjoy special visibility courtside and will also have a stand in the Fan Village with its hi-tech solutions and unique style on display for an experience created especially for the event. Here visitors will be able to absorb the ambience of special guests, supporters and the international community gathered for the tournament. Visitors will have the unique chance to interact with Haier solutions and have fun with special sports-themed activities.
A 360° promotion will make Haier a protagonist online with a digital campaign and dedicated social network activities, but also a central role in Paris with sensational advertisement that will complement the spectacular view from the Pont du Beaugrenelle and domination in the metro station.
Besides the Roland-Garros Tournament, Haier will partner with top tier events for 2024 and 2025 including Mutua Madrid Open, the Nitto ATP Finals, Rolex Paris Masters. The ATP 500 Hamburg Open tournament and two ATP 250 tournaments, Playa Laguna Croatia Open Umag and the European Open (Antwerp), complete Haier events portfolio in tennis.
