Mumbai: Cloud TV, India’s pioneer in white-labelled Smart TV and OTT solutions, has named Pitchfork Partners Strategic Consulting as its communication partner. Pitchfork Partners will lead marketing and social media efforts to enhance brand visibility for Cloud TV.
Pitchfork Partners, known for strategic prowess, has a successful history of collaborating with diverse clients. Leveraging their experience, they will enhance Cloud TV’s reputation through messaging, social media campaigns, and media relations.
Speaking on the appointment, Abhijeet Rajpurohit, Co-founder & COO, Cloud TV, said, “As a company that is paving the way to make smart TVs affordable and digital content accessible on large screens to the Indian audience, we are excited to welcome Pitchfork Partners as our communications partner. Their experience and capabilities will be crucial to helping us achieve our communication objectives as we navigate the business landscape in India. We look forward to working with them to sharpen the brand narrative and create a distinct identity for the organisation.”
Cloud TV is India’s first TV OS by Mumbai’s CloudWalker Streaming Technologies, offering high-end features to affordable TVs. With 200+ Apps and Live TV channels, it serves nearly 60 lakh users in India.
Sharing his views on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Cloud TV is a pioneer for Smart TV OS in the Indian market. Being a homegrown brand, they’ve accomplished significant milestones over the years. We are proud to work with this Make in India brand, and I am confident that our expertise in managing strategic communication for businesses in the technology and entertainment sectors will play a role in helping them achieve their communication goals.”
The collaboration with Pitchfork Partners is set to amplify Cloud TV’s impact, empowering them to reach a larger audience.
