Mumbai: In a move to celebrate its S-CNG technology, Maruti Suzuki India is launching its new campaign, ‘Run On What You Love’. The campaign looks to highlight the joy, freedom, and adventure that S-CNG vehicles offer, encouraging consumers to embrace a more sustainable and fulfilling driving experience. The campaign film aims to resonate with young, environmentally conscious buyers who refuse to compromise on fun and exploration. It looks to showcase the confidence and mileage provided by Maruti Suzuki’s S-CNG vehicles.
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki India said, “The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer who is making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.
“We pioneered the CNG segment in India in 2010 and since then have won the trust of over 1.8 million customers who have loved the S-CNG technology for its optimal performance, unmatched fuel-efficiency, and uncompromised safety. We aim to build on our current 74.1% market share in the CNG segment by targeting higher volumes in this fiscal year.”
The film aims to capture the essence of youthful exuberance and the joy of exploration with S-CNG vehicles. This campaign will be promoted across TV, digital, radio and social media channels, including YouTube, Facebook, and Instagram.
In addition to the campaign, a ‘Sustainability Drive’ was organised by MSIL in celebration of World Environment Day. This initiative took place in over 1700 cities nationwide, reflecting the Company’s strong commitment to environmental stewardship and sustainable practices.
As part of this drive, every customer who walked into MSIL dealerships and expressed interest in S-CNG vehicles was gifted a plant. This symbolic gesture aims to underscore the company’s dedication to promoting the idea of conservation and environmental wellbeing.
