Mumbai: NoBroker, a proptech unicorn is running its Buyer Campaign till 29 June. This campaign aims to solidify NoBroker’s position as a property platform for consumers looking to buy properties in major metro cities across India.
The campaign, entirely conceptualised and executed in-house by NoBroker’s creative team, kicked off during the French Open on OTT platform Sony LIV and the ICC T20 World Cup on Disney+ Hotstar. These sports events serve as primary engagement platforms, especially during June, which sees a surge in property buyers. The campaign will extend to additional online and offline media channels to ensure broad reach and engagement. With a media budget exceeding Rs. 10 Crore, the campaign will be conducted in English, Hindi, Kannada, Marathi, Tamil, and Telugu.
“NoBroker is committed to revolutionizing the real estate experience in India. By aligning our new buyer campaign with the ICC Men’s T20 World Cup and the French Open, we aim to reach a diverse and enthusiastic audience, showcasing the ease and convenience of finding a home with NoBroker,” said Saurabh Garg, co-founder, chief business officer NoBroker.
The NoBroker Buyer campaign emphasises the emotional and significant decision-making process of buying a home. The campaign looks to highlight NoBroker’s property choices, ranging from stylish flats and elegant villas to beautiful independent houses, all at zero brokerage. It aims to demonstrate how NoBroker.com caters to the needs and preferences of homebuyers with various tastes and preferences.
“This campaign is more than just an advertisement; it’s a celebration of our shared love for sports and our commitment to making real estate transactions seamless and hassle-free. We’re excited to connect with fans and show how NoBroker can simplify their home buying and renting journey,” added Garg.
