Mumbai: Patanjali Dant Kanti, a dental care brand has launched a new Dant Kanti Fresh Active Gel. To promote it Bollywood stars Tiger Shroff and Tamannaah Bhatia star in the #FullFullFresh TVC. Patanjali has now entered the foray of toothpaste that it explains is focussed on cooling and freshness with Dant Kanti Fresh Active Gel after transforming the toothpaste industry with Ayurveda. This category is dominated largely by youth and so the communication and media strategy shows the Bollywood stars grooving to a jingle in the TVC.
The brand said that it is trusted by crores of Indians and has been instrumental in bringing Ayurveda back to our homes. Patanjali Dant Kanti Fresh Active Gel has natural ingredients such as cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper which are effective in long-lasting freshness. The freshness quotient is captured in the campaign said the company.
The campaign ‘FullFull Fresh’ encourages a fresh and healthy lifestyle. Considering the daily routines of today’s youth, who are constantly on the go. The campaign aims to influence them to adopt better oral care habits and add the essence of mint’s freshness to their lives. It communicates that the gel’s mint crystals keep one ‘Full-Full Fresh’ for up to 12 hours. It also promotes the idea of maintaining the same energy level, boosting confidence, and staying active all day, when one uses Patanjali Dant Kanti Fresh Active Gel with mint crystals.
Shri Ram Bharat Ji, CMD Patanjali speaking about the campaign, said, “Patanjali Dant Kanti chose Tiger Shroff and Tamannaah Bhatia as flawless fits. We are thrilled to have the two as part of the Patanjali Dant Kanti Fresh Active Gel journey; personas with youthful energy and a health-consciousness perception. Their captivating performance and smiles has breathed a ‘full-full freshness’ to the ad commercial”.
Watch the TVC:
