Mumbai: In a bid to provide authentic data and insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’. This is an analytics dashboard.
This first-of-its-kind powerful tool offers real-time data and analytics to help users, brands and other stakeholders make informed decisions and stay ahead in the esports landscape of the country.
AFK Gaming Insights features three core analytics modules:
Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.
User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviours of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.
Nishant Patel, co-founder, CEO AFK Gaming stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision-making, key stakeholders in the Indian gaming, esports, and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.“
According to a report by Niko Partners, India is the fastest-growing gaming market, with over 450 million gamers and more than $830 million revenue generated in 2023. This expansive market requires a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.
To address this, AFK Gaming Insights, which will be available exclusively to annual subscribers, has been devised to cater to a diverse spectrum of users. For newcomers, the dashboard serves as an entry point, providing information that helps them understand trends, player performances and tournament dynamics.
Gamers can optimise their strategies and refine their performances while hardcore audiences will benefit from the deeper insights on their favourite gamers and teams’ social media engagements, viewerships and tournament statistics. For example, the tool reveals that Total Gaming is currently the most viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.
On the other hand, industry stakeholders can leverage detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions. For instance, the dashboard uncovers significant trends, such as the fact that more Indian gamers spend money on a daily basis rather than not spending at all.
This platform aims to redefine the analysis of competitive gaming and change the way esports is perceived in the country.
