New Delhi: OPPO India’s new campaign “Your Everyday AI Companion” features Ranbir Kapoor alongside the OPPO AI Avatar. Developed by Famous Innovations, the campaign showcases the OPPO Reno12 Series and emphasizes the OPPO AI Avatar’s role in assisting Ranbir during his holiday journeys.
The series includes four short films launched across social media, OTT platforms, and the official OPPO website to promote the new OPPO Reno12 Series smartphones. The first video premiered on July 4th, followed by the second on July 7th, and the remaining two on July 12th.
In the first film, Ranbir’s beach selfie is disturbed by background distractions, prompting him to ask his OPPO AI Avatar to remove the distracting “lovebirds.” The AI swiftly erases the couples, showcasing the OPPO AI Eraser 2.0’s ‘Remove People’ feature.
In the second film, Ranbir’s group photo is disrupted when a lady walks in, catching him blinking. To salvage the shot, Ranbir turns to his AI companion for aid. The OPPO AI Avatar digitally corrects Ranbir’s wink, showcasing the AI Best Face feature.
In the third film, Ranbir shops at a beach market, seeking aid from his AI companion. Utilizing OPPO technology, the AI Avatar from the Reno12 Series provides him with concise and useful points from his lengthy phone conversation.
In the fourth film, Ranbir loses his friends and network connection, causing panic. Luckily, his AI companion, the OPPO AI Avatar, uses Beacon Link to help Ranbir connect with his buddies.
Karan Dua, Head of Product Communications, OPPO India, said “With our new OPPO Reno12 series, we’ve brought the idea of ‘Your Everyday AI Companion’ to life with an OPPO AI Avatar. Our campaign, features Ranbir Kapoor and the OPPO AI Avatar as his Everyday AI Companion, helping Ranbir with his daily needs and showcasing the amazing AI features packed in our AI phones in very crisp, relatable and snackable content pieces. We truly believe that integrating generative AI into smartphones is transforming the user experience and the advanced AI features on the Reno12 Series are designed to make daily life easier and more fun, making it the perfect AI companion for everyone.”
The Reno12 Pro 5G will be available in two variants: INR 36,999 for the 12GB+256GB model and INR 40,999 for the 12GB+512GB version. The Reno12 5G will be priced at INR 32,999 and come with 8GB RAM and 256GB storage. The Reno12 Pro 5G will go on sale in India starting 18th July, and the Reno12 5G will be available from 25th July on the OPPO e-Store, Flipkart, and across mainline retail outlets.
