EssenceMediacom has been named the world’s biggest media network by billings according to COMvergence.
The independent industry tracking company ranks the agency responsible for $24.5bn in advertiser billings, leading by almost half a billion dollars compared to its closest competitor.
The billings for Essence and MediaCom have been combined for the first time post their January 2023 merger.
The 2023 Billings Rankings & Market Shares Report compares holding company media brands and independent agencies in 47 countries based on declared clients. EssenceMediacom ranked first as the top media network in Austria, Germany, Poland, Switzerland, Turkey, and the UK; it also held the number one position in EMEA and was second in APAC.
GroupM was recognized as the largest holding company, boasting total billings of $62.6bn and a 14.8% market share.
