New Delhi: India TV, an Indian news broadcaster, now offers an exclusive 24×7 news stream for Paris 2024 Olympics to CTV viewers, showcasing its dedication to CTV-first content. It stands out as the sole channel nationwide to feature live coverage of the Olympic Games, following its detailed coverage of the ICC Men’s Cricket World Cup 2023 via connected TV platforms.
The 24×7 Olympics stream will cover the 2024 Olympics extensively, offering on-ground updates from Paris, athlete interviews, behind-the-scenes insights, and highlighted moments.
Ritu Dhawan, Managing Director of India TV, said, “With our vision of CTV growth, we understand the requirements of demanding audience. Along the same lines, we also understand the importance of the Olympics and its growing popularity among viewers. With this CTV first Olympics stream, we aim to bring the Olympics closer to viewers, allowing them to witness every triumph, every remarkable feat, and every moment of glory as it happens”.
India looks forward to the 2024 Paris Olympics, expecting top performances from athletes like Neeraj Chopra, PV Sindhu, and Mirabai Chanu. With 117 participants, India aims for its best-ever showing, showcasing its global sports prowess. “India House” will launch at the Paris 2024 Olympics, celebrating India’s talent, cultural achievements, and supporting young athletes.
