Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its urban transit advertising leadership.
Awarded by Mumbai Metro Rail Corporation Limited (MMRCL), the mandate includes:
– Exclusive advertising rights across 27 stations and 31 trains
– Approximately 20,000 sqm of advertising space
– Station semi-naming rights from Cuffe Parade to Aarey
Mumbai Metro Line 3 will transform the city’s public transportation, linking key areas and attracting a high ridership, making it India’s most popular metro line.
Drawing on out-of-home media expertise, the company will introduce creative, sustainable advertising solutions to improve the commuter experience while delivering exceptional value to clients.
With the advertising rights for Mumbai Metro Line 3, Times OOH aims to transform this critical transit route into a dynamic platform where brands can engage with a diverse and captive audience. Their strategic plan includes the careful placement of advertising assets to ensure unparalleled visibility and reach, facilitating impactful brand interactions through digital media. This initiative underscores Times OOH’s dedication to innovation and excellence in out-of-home advertising, striving to create a seamless and engaging experience for commuters while delivering exceptional value to their advertising partners.
Shekhar Narayanswami, CEO of Times OOH said, “We are honoured to partner with Mumbai Metro Line 3 and manage their advertising rights. This partnership highlights our expertise and commitment to delivering cutting-edge advertising solutions that benefit brands and enhance the commuter experience.”
“Times OOH’s successful partnerships with transit authorities across India have set a benchmark in the OOH advertising industry. The exclusive rights for Mumbai Metro Line 3 cement our reputation as an industry leader, poised to create impactful advertising experiences that resonate with millions,” added Shekhar.
