India: OREO, a global and Indian cookie brand, launches a new campaign promoting its brand philosophy ‘Stay Playful’. The campaign focuses on how simple chats between parents and kids can escalate, offering “Gibberish – Your reason to #StayPlayful!” for fun solutions.
Oreo, a family favorite in India, reflects modern parenting styles where parents are like friends engaging in open conversations. Despite disagreements, Oreo’s campaign, created by Leo Burnett, shows how playful gestures can ease tension, as seen in a light-hearted ad with a father-daughter duo enjoying Oreos’ twist-lick-dunk.
Commenting on the campaign, Nitin Saini, Vice President- Marketing, Mondelez India, said, “Since its launch, OREO has always tried to build stronger connections in families through its ‘Stay Playful’ purpose. We have always believed that a playful spirit can make all the difference and this campaign perfectly embodies that spirit. By highlighting how a simple OREO twist lick dunk can help in avoiding everyday conversations from turning into arguments. We hope to inspire parents to embrace playfulness in their interactions with their children, strengthening the special bond between the parent and the child.”
Rajdeepak Das, Chief Creative Officer – Publicis Groupe, South Asia & Chairman – Leo Burnett, South Asia, said “Oreo’s always been about bringing families together with play and light hearted fun. Our campaign shows parents that even when things get tough, a little playfulness can go a long way. So the next time you and your kid are locked in a battle of wills, grab an Oreo, forget the words, and start speaking gibberish!”
The film depicts a common familial disagreement between a father and daughter. Just as the tension builds, the father cleverly lightens the mood with an unexpected Oreo twist, bringing laughter and joy. This simple gesture transforms the disagreement into a heartwarming moment of connection and understanding between them using the magic of OREO.
Flim Link:
