Mumbai: Sebamed, a German skincare and babycare brand, marketed in India by USV a pharmaceutical company has launched a campaign dedicated to breastfeeding moms. On the occasion of Breastfeeding Awareness Month, Sebamed presents a digital film that looks at the struggles faced by mothers as they navigate the complexities of breastfeeding. The film shares stories of four mothers who courageously open up about their experiences. They candidly discuss their fears and frustrations as well as determination that helped them tide over the challenges. These narratives aim to break the silence and normalize conversations around breastfeeding challenges, providing comfort and solidarity to mothers everywhere. Sebamed’s campaign is a tribute to the resilience and love of every mother who has faced these challenges head-on, reinforcing the message that they are not alone in their journey.
Breastfeeding can be one of the most beautiful yet challenging experiences for new moms. The struggles like latching difficulties, low milk supply, and pain can often leave mothers feeling frustrated and alone. The central theme conveys the idea that asking for help during such times is a sign of strength and not helplessness. From initial doubts to ultimate victories, these mothers narrate their unique struggles and the key moments when they sought professional assistance from their pediatricians to overcome their breastfeeding hurdles.
Karan Goel, VP marketing, Sebamed stated, “New mothers often feel overwhelmed and isolated with breastfeeding challenges. We are committed to inspiring and spreading awareness through various parenting groups, making moms feel confident and powerful as they overlook the stigmas surrounding seeking help during such times. With this initiative, we aim to emphasize that it is perfectly acceptable to ask for professional help. We at Sebamed, envision to support moms at every step of their motherhood journey.
Through the voices of these mothers, the film looks to capture the essence of their daily battles and victories, reminding every mom that she is not alone. The message at the film’s conclusion, “Babies don’t come with a manual. It’s OK to ask,” is a reminder that seeking support is an act of love and courage.
Sebamed is reaching out to a million plus moms through parenting community channels, offering virtual lactation workshops in collaboration with pediatricians to provide support.
