Mumbai: Shriram Finance Limited has launched a campaign to promote the cost-effective and convenient “Jitne Samay Ka loan Utne Ka hi Byaj” feature on their Gold Loans.
Speaking about this initiative, Ms. Elizabeth Venkataraman, Executive Director – Marketing, Shriram Finance Ltd said: “In our interactions with customers, we realized that customers are beginning to use Gold Loans as a regular line of credit for their various needs – pledging and taking back their gold as and when needed. Hence, this feature is a must-have and will be extremely useful for the festive season coming up.”
Gold Loan customers pay interest for the loan duration, seven days minimum, with flexible tenures up to 12 months at competitive rates.
Shriram Finance is launching a mass multi-lingual advertising campaign across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Maharashtra to promote the Jitne Samay Ka loan Utne Ka hi ByajGold Loan feature through TV, Digital channels, and Cinema halls.
As of June 30, 2024, Shriram Finance, India’s largest retail NBFC, offers Gold Loan services nationwide, with a current Gold Loan AUM of Rs. 6,122 crores.
