Mumbai: MTV, an youth brand launches ‘MTV Dark Scroll – Muqabla Anjaan Se’, a paranormal reality show hosted by actor Amit Sadh. The show, a unique blend of horror and reality, airs on August 16, streaming on JioCinema every Friday, Saturday, and Sunday at 7 PM, and on MTV at 10 PM.
MTV Dark Scroll follows 9 Seekers exploring 7 haunted locations in Uttarakhand with paranormal investigator Sarbajeet Mohanty and psychic Pooja Vijay. Seekers investigate chilling tales and supernatural challenges using advanced detection devices and methods like Infrared Cameras, Electromagnetic Field Measures, and the Estes Method.
MTV Dark Scroll solidifies MTVIndia as a cutting-edge youth brand, offering engaging content for Gen-Z and Millennials that breaks from the norm. With its innovative storytelling and immersive experiences, the show emphasizes the brand’s dedication to edgy, forward-thinking content.
Horror content is highly popular on TV, attracting 298Mn viewers annually and 82Mn monthly, particularly among youth, evenly split between genders. ‘MTV Dark Scroll’ is a promising addition to the genre, set to captivate a significant and engaged audience.
Speaking on the launch of Dark Scroll, Anshul Ailawadi, Business Head, Youth, Music, and English Entertainment cluster, Viacom18, said, “With MTV Dark Scroll – Muqabla Anjaan Se, we’re bolstering ournon-fiction content offerings in a big way.Horror has a substantial following across the world, with reports suggesting that its consumption is connected toemotional stimulation and stress release. Additionally, our research showed that the pandemic only heightened the exploration of the paranormal for GenZ and Millennials. As a premier youth entertainment brand, tapping into this space gives a new avenue for brands to reach out to a young audience,at an unexplored intersection of horror and reality genres. We’re excited to bring a multi-dimensional entertainment experience through MTV Dark Scroll, combining interactive elements, gaming, and user-first tech innovations on JioCinema. This multi-platform approach ensures that our viewers can engage with the show in new and immersive ways.”
Enhancing the viewer experience, JioCinemawill introduce its first-ever immersive tech experiences for audiences-
Launching JioCinema’s First Ever Immersive 360 Gaming Experience:
JioCinema debuts its immersive 360 gaming experience with the MTV Dark Scroll game. Viewers can unlock haunted locations as the show progresses, making the viewing experience interactive and engaging. With opportunities to win phones and heart rate monitors, this initiative showcases JioCinema’s commitment to innovation and multi-dimensional entertainment.
JioCinema’s Heart Rate Monitor App Integration:
JioCinema introduces a proprietary heart rate monitor app for MTV Dark Scroll. This app displays contestants’ real-time fear levels during paranormal encounters, adding immersion and authenticity. Viewers can witness contestants’ physiological responses, enhancing their connection to the show.
Thermal Experience Shooting for Enhanced Viewer Interaction:
MTV Dark Scroll uses thermal imaging technology, allowing viewers to switch between standard and thermal feeds. This enables exploration of temperature fluctuations and spotting paranormal entities alongside contestants. JioCinema’s use of thermal technology exemplifies its commitment to cutting-edge, interactive viewing experiences.
UGC Contest: “Spooky Stories in 60 Seconds”:
JioCinema invites viewers to participate in the “Spooky Stories in 60 Seconds” contest. Fans can submit their own short horror stories, with winners receiving prizes and their stories featured on JioCinema. This contest promotes creative engagement and enhances the interactive viewing experience.
‘MTV’s ‘Dark Scroll – Muqabla Anjaan Se’ premieres on August 16, offering viewers an unforgettable investigation into the paranormal with suspense, thrills, and exploration of the unknown.’
