Gurgaon: Dabur Real, celebrated for its innovative beverages, has unveiled a thrilling new campaign featuring Bollywood star Sidharth Malhotra. Created by Lowe Lintas, the campaign highlights Dabur Real’s vibrant range of Fizz drinks, including flavors like cranberry, orange, jeera cola, apple, and Nimbu.
The film is elegantly choreographed with a mesmerizing soundtrack, amplifying its visual charm and appeal. With its dynamic presentation and memorable tune, the TVC is set to engage viewers, showcasing Dabur Real’s dedication to providing exceptional beverage experiences.
Mayank Kumar, Vice President- Marketing, Dabur India, said, “We are happy to expand our beverages category with the launch of Réal Fizzin and super excited to welcome Youth Icon Sidharth Malhotra to the Réal family. Réal offers the consumer the widest range of healthy beverages such as Réal Juices & Beverages, Réal Drinks and Réal Milkshake Frappe. With Réal Fizzin, our latest offering, the goodness of fruit is combined with the fun of fizz. We have launched Real Fizzin in 5 amazing variants– Cranberry, Orange, Nimbu (Lemon), Apple and Jeera Cola. We believe that our consumers will love this new Fizzin Drink as it truly offers the best of both worlds in terms of fruit and fizz.”
Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas shared,“A refreshing film for a refreshing drink. It says all that has to be said about Fizzin with effortless swag and some fun soundtrack. Nicely done by Mohit Arora and his team.”
The film is now live on all online and offline platforms.
Credits:
- Agency: Lowe Lintas
- Creative: Vasudha Misra, Mohit Arora, Vibhor
- Account Management: Sunil Manhas, Sanjeet Kumar, Fatima Suhail
- Planning: Madhavi Guha and Aniket Das
- Production House: Gingerman Production
- Director: Siddharth Sen
