Mumbai: Reliance General Insurance, an Indian insurer, unveiled a heartwarming Raksha Bandhan film #BachaateRaho, showcasing the sibling bond.
The film highlights mutual care and support in sibling relationships, focusing on everyday moments that truly define the bond, rather than grand gestures, emphasizing the memories that last a lifetime.
The film starts with a father and daughter watching cricket. The younger brother rushes home seeking the sister’s help. She steps in, inspiring their father to shape his son into a future cricket star.
The film beautifully captures the unbreakable bond and emphasizes the importance of relationships over circumstances. It cleverly showcases reliance general insurance, protecting the car hit by the brother with features like instant video claim help and door-to-door services, establishing the company as a trusted partner. Just as siblings support each other, Reliance General Insurance offers reliable assistance and convenience at every stage.
Conceptualised and executed by SoCheers, the film is promoted across digital and social media platforms.
Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance, commented, “With #BachaateRaho, we aimed to strengthen the emotional bond with our audience by associating Reliance General Insurance to the dependable and caring nature of sibling relationships. Just as siblings always have each other’s back, we are committed to being there for our customers during life’s health emergencies, reinforcing our promise to protect and support them every step of the way.”
Jitendra Hirawat, Director, SoCheers Films, said, “When we talk about Raksha Bandhan, we immediately resonate with our sibling bonds and the playful banter. We crafted a heart-warming ad film that captures a relatable sibling moment, mirroring the familiar bond we share with them. By subtly integrating Reliance General Insurance’s services, we draw a parallel between these small acts of care and the brand’s commitment to supporting its customers throughout life challenges.”
