New Delhi: NODWIN Gaming has partnered with Insider.in, making it the official ticketing partner for major events like DreamHack, NH7 Weekender, and Comic Con India. This multi-year collaboration highlights Insider.in’s role in delivering diverse entertainment experiences across India.
NODWIN Gaming’s strong history with Insider.in has led to this strategic partnership, enhancing access to live entertainment through Insider.in’s seamless ticketing. Insider.in will also support long-term brand partnerships for NODWIN’s IPs.
Insider.in has made its mark in over 300 cities with distinctive ticketing, marketing, and events in music, comedy, sports, and theater. This aligns with NODWIN Gaming’s vision of broadening its entertainment reach and engaging a wider audience.
Insider.in is a brand of Wasteland Entertainment that was acquired by Zomato (NSE: ZOMATO) from Paytm (NSE: PAYTM). The transaction was completed on 28 August 2024 as per exchange filings.
NODWIN Gaming’s diverse IPs in esports, music, pop culture, gaming, and cosplay are reshaping youth entertainment in India with immersive experiences for young audiences.
Flagship events like DreamHack India, Comic Con India, and NH7 Weekender attract large audiences nationwide. The partnership with Insider.in will enhance their prominence with smoother ticketing and greater accessibility.
Sharing his thoughts on the partnership, Akshat Rathee, Co-founder and MD, NODWIN Gaming said, “We are delighted to team up with Insider.in as our official ticketing partner across 3 of our iconic IPs. Our past collaborations have always been exceptional and this partnership is a natural progression in our shared vision for excellence. NODWIN Gaming is committed to becoming the premier destination for youth entertainment with our exclusive IPs, and this partnership is a significant step toward that goal. Insider.in’s expertise and commitment to delivering exceptional experiences aligns perfectly with our mission to enhance audience experiences for Comic Con India, NH7 Weekender and DreamHack India. Together, we look forward to creating iconic memories and delightful experiences for everyone.”
Insider.in, a leading provider of diverse events from sports to comedy and music, partners with NODWIN Gaming to further enhance India’s live event scene and build a vibrant community of fans.
Speaking about this strategic collaboration, Varun Khare, Insider.in mentioned, “We are thrilled to announce this multi-year ticketing partnership with Nodwin Gaming for their iconic IPs like NH7 Weekender, Dreamhack and the globally renowned Comic Con editions. Our longstanding partnership has been a testament to our shared commitment to excellence in live entertainment that focuses on providing unmatched entertainment to fans across the country. With tremendous fan support for all of these IPs, we are excited to elevate consumer experiences and set new benchmarks in the industry.”
FICCI-EY reports that India’s organized live events segment grew 20% in 2023 to INR 88 billion, with a projected CAGR of 18% to INR 143 billion by 2026. Online ticketing platforms have simplified event discovery and purchase, boosting marketing and awareness.
The NODWIN Gaming and Insider.in partnership marks a new era in India’s entertainment landscape, enhancing fan engagement and transforming experiences at major cultural events.
