New Delhi: VDO.AI and MoEngage have jointly released the Indian Festive Report 2024 following comprehensive primary research with 1,000 Indian shoppers. The report provides valuable insights for brands to enhance their festive campaigns effectively.
The report highlights emerging trends, consumer behaviors, and strategic opportunities for brands to capture the Indian audience during the lively shopping season. With India’s digital ad spending expected to rise by 15.9% to reach ₹580 billion in 2024, it’s an ideal time for brands to use data-driven campaigns that connect with the festive spirit.
The report reveals key insights for brand strategies in the festive season. Notably, 81% of decision-makers are women, showing the importance of female-centric marketing. The wedding industry’s expected to surpass ₹4,25,000 crore, creating opportunities for brands aligning with the festive wedding season. 63.8% of consumers prefer mobile for festive shopping, underlining the need for mobile-optimised campaigns to reach this audience effectively.
Amitt Sharma, CEO of VDO.AI, commented, “As we step into the dynamic Indian festive season, the digital advertising landscape is poised for remarkable growth, with a 15.9% projected increase in 2024. This surge, fuelled by rising internet penetration and evolving consumer engagement, highlights the necessity for innovative, personalised strategies. Our report serves as a crucial guide for brands looking to create standout campaigns amidst the festive buzz.”
Venkat Thangi, Marketing Director at MoEngage, added, “In today’s phygital world, delivering seamless omnichannel experiences is essential. Personalisation is no longer optional—71% of consumers expect tailored interactions. With 72% of young Indian E-commerce shoppers basing their purchase decisions on personalised recommendations, brands must integrate and individualise experiences across all channels to thrive in the festive market.”
The Indian Festive Report 2024 is essential for brands wanting to excel this season. It offers vital insights and strategies to engage with India’s diverse consumer base effectively. For those aiming to boost their campaigns in the competitive festive market, this report is a must-have guide.
