Sub HL: In its debut year, Slurrp Farm’s ‘YES Moms’ community added 16,000 mothers across India as members through offline and online activations. This year, by welcoming dads, the community plans to grow to 50,000 members
National: Slurrp Farm hosted YES Moms & Dads event with Anushka Sharma, promoting equal parenting. They introduced new products – Instant Noodles and Millet Cookies – to meet demand for nutritious options.
Slurrp Farm offers parents sugar-free options across various product lines, prioritizing healthier packaged food without maida or palm oil. The brand’s commitment to wholesome and tasty treats reflects their mission of retailing home-cooked goodness, mirroring what the Founders serve their own kids.
Anushka Sharma, Investor, and Brand Ambassador for Wholsum Foods, emphasized the power of community-driven product innovation: “I know how much it matters to have a brand that understands both kids’ cravings and parents’ concerns. Slurrp Farm strikes the right balance and they focus on products that aren’t just healthy but also loved by kids. Being part of a community that influences such meaningful change makes me proud to be a part of Slurrp Farm.”
Meghana Narayan and Shauravi Malik, Co-founders of Wholsum Foods, highlighted how the community shapes every step of their journey: “Our community’s feedback is crucial in helping us design products that fit seamlessly into families’ lives. Whether it’s creating sugar-free options or ensuring that every product is made with trusted ingredients, we listen to what parents need. That’s how products like our Instant Noodles and Millet Cookies came to be – making sure mealtimes are not only yummy but also healthy. We’re here to make those everyday decisions just a little bit easier for parents.”
Umang Bhattacharyya, Co-founder and Brand Director of Wholsum Foods, spoke to the brand’s stance on equal parenting and gender equality: “At Slurrp Farm, we’ve always believed that parenting is a shared journey. Initially, it was moms who made up most of our community, but over time, we realised that dads are just as involved in raising healthy, happy kids. We’ve worked hard to make it easier for dads to be part of feeding their kids, and that’s why we evolved our YES Moms community into YES Moms & Dads. It’s not just about who feeds the kids – the focus is on creating a space where both moms and dads feel equally supported and included in the journey of raising their little ones. At work and in our office too, gender equality is a core value. It’s still surprising for some when they realise that Meghana and Shauravi run the company, not me! We are a team where equal opportunity is a given, not an exception.”
Apart from its products, Slurrp Farm empowers parents through Slurrp It Up (SIU), an online nutrition guide facilitating the smooth transition to solid foods for kids with expert resources, offered free of charge to provide every parent with essential information for their child’s nutrition journey.
The event celebrated parenthood with interactive zones, including a tunnel with LED screens, Noodle and Pancake stations, and a healthy Snack Bar. Chef Chinu Vaze showcased Slurrp Farm’s nutritious meals, while Emcee Sneha Menon smoothly hosted the event.
