Gurugram: India TV Group, a news broadcasting pioneer, has partnered with Samsung TV Plus India to extend into the growing Connected TV (CTV) sector. Their collaboration brings India TV’s exclusive channels to Samsung TV Plus, offering viewers access to news, current affairs, fitness, and entertainment content. This move is a key step in India TV’s goal to reach a wider audience through the expanding CTV market.
“Our collaboration with Samsung TV Plus opens new and wider avenues for viewers. It is a stepping-stone towards delivering quality and diverse and rich content to the combined audience. We are optimistic that the coming together of India TV and Samsung TV Plus will redefine and improve the experience of online content consumption,” said Amit Kumar Sinha, Chief Strategy Officer, India TV.
Samsung TV Plus is a free streaming service pre-installed on Samsung Smart TVs, providing a variety of channels like news, sports, and entertainment in select countries. In India, viewers get over 100 live TV channels and a vast library of movies and shows available on-demand.
“Samsung TV Plus has been at the forefront of bringing high-quality content via FAST to our viewers. We remain steadfast in our commitment to provide content that our consumers find interesting and useful. The addition of the four new channels from the India TV group impresses upon our vision to deliver quality and diverse content,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.
