MUMBAI: According to the ‘Indian Gamer Behaviour and Market Insights’ report by Niko Partners Indian gamers have started spending more on video games.
The key findings of the report are:
– Super hardcore gamers (those who play for 30+ hours per week) spend 2.2 times more on video games each month than casual gamers (those who play between 1 and 10 hours weekly) on average.
– 77.3% of PC gamers reported spending more on games in Q1 2024 than the previous year — outpacing mobile and console gaming.
Female gamers who pay for games spend 8.5% more monthly than their male counterparts.
– 65.4% of gamers play, watch esports, or compete in tournaments and spend 12% more on gaming than those who do not engage with esports.
– 57.2% of India’s gamers discover new titles via streamers and influencers.
– 57% of mobile gamers in India have played a battle royale title in the past 3 months, with BGMI and Free Fire leading the way.
– Six in 10 mobile game spenders surveyed have purchased a battle pass or season pass.
– Two out of three gamers across all platforms are primarily motivated to pay when they are having fun in the game.
– With rising disposable incomes in India’s middle class and increased smartphone penetration, especially with mobile-first esports tournaments, engagement and average revenue per user (ARPU) are expected to keep growing.
