Global omnichannel media agency Assembly has launched its inaugural front office in India, marking a key step in its South Asia expansion strategy. The ahency has over 1,500 professionals working across the globe.
Anish Daniel, previously General Manager at Wavemaker India and with over 20 years of experience in digital transformation, will lead the new office. The team will manage domestic operations in India, handle client engagements with Lenovo, Fossil, and Estée Lauder, and develop growth strategies tailored for the market.
“India has emerged as a key growth engine for the agency, and our early success in the region underscores our capability to lead clients through change and growth in the market,” said Richard Brosgill, APAC CEO, Assembly. “By establishing a dedicated on-ground team, we have firmly positioned ourselves to help brands win in this dynamic market.”
Assembly emphasized that its increased investment in the Indian market demonstrates a strong commitment to capitalizing on growth opportunities for clients in this crucial region. India’s large scale, growing youth demographic, and robust consumer aspirations make it a vital market for both regional and global businesses. By expanding strategically in India, Assembly aims to harness the market’s rising economic influence and drive transformative growth for its clients.
Brosgill added “The new office complements the already fantastic teams we have in our Global Delivery Hub and creates an extension to support our growing talent with new experiences while we also support the ambitions of our clients today.”
“Anish’s extensive strategic experience, deep in-market knowledge and innovative mindset give us huge confidence in our journey of growth in the market. His true client centric approach allows him to provide effective and high-impact solutions for clients whilst helping them navigate through the change and growth of their business,” said Brosgill.
Speaking on his new assignment Anish Daniel said, “Assembly’s ethos is rooted in the promise of finding the change that fuels growth for our clients and partners, and I’m excited to be working alongside an incredible team to bring this vision to life. Our focus this year would be to drive growth, strengthen our relationships with clients, and deliver exceptional value to the ecosystem.”
