INDIA: Dyson has revealed Badshah as the ambassador for Dyson OnTrac™ headphones in India. The partnership starts with Dyson’s debut of high-fidelity audio-only headphones on September 23, 2024.
Starting today, customers can experience Dyson OnTrac™ headphones at select DysonDemo stores before the India launch. Pre-registration for the product is also open on Dyson.in.
Ankit Jain, Managing Director, Dyson India said: “Dyson has huge ambitions to disrupt both the audio category and industry – evidenced by the Dyson OnTrac™ headphones, unveiled earlier this year. These headphones deliver exceptional sound quality through a high-performance design, underpinned by over 30 years of aero-acoustic research. To celebrate the Dyson OnTrac™ headphones launch across India, it is our great pleasure to announce our first Dyson OnTrac™ headphones Ambassador, Badshah. Known to many across the country, Badshah is an industry icon, known for both his unique blend of music, high fashion and appreciation of high-performing technology. We are delighted to welcome Badshah into the Dyson family.”
India’s Dyson OnTrac™ headphonesAmbassador Badshah said:“Music is my life, and I believe in the power of exceptional sound. Dyson’s commitment to pushing boundaries fits perfectly with my own artistic approach. Their products are not only technologically advanced but also visually appealing, which perfectly aligns with my aesthetics and vision.”
Dyson’s innovative designs shine through each new product like the Dyson OnTrac™ headphones, set to impact India’s audio market with Badshah’s collaboration.
Alongside the Dyson OnTrac™ headphones, three more innovative Dyson technologies are set for launch this festive season: the Dyson Airwrapi.d.™ Multi-Styler and Dryer plus the Dyson Supersonic Nural™ hair dryer for hair styling, and the Dyson WashG1™ wet floor cleaner for wet cleaning.
