Mumbai: Airtel Digital TV has partnered with Amazon Prime to include live TV and Prime Lite benefits in its new Ultimate and Amazon Prime Lite plan. Subscribers can access Prime Video on 2 devices in HD along with linear TV channels. The Prime Lite subscription offers various Prime benefits including free same-day and next-day delivery on millions of products, early sale event access, and 5% cashback using Amazon Pay ICICI Bank Credit Card on Amazon.in.
Siddharth Sharma, CEO- Airtel Digital TV, Bharti Airtel, said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as INR 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal.”
Shilangi Mukherji, director & head – SVOD business, Prime Video, India said, “At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience. The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless, while providing other shopping & shippingbenefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India.”
Plans at glance:
| Price | Pack Name | Duration (Days) | |
| INR 521 | Hindi Ultimate & Amazon Prime Lite 1M | 30 | |
| INR 2288 | Hindi Ultimate & Amazon Prime Lite 6M | 180 |
Airtel offers unlimited access to 350+ TV channels and Prime Video’s OTT content for a complete home entertainment solution.
Subscribers can enjoy seamless streaming with uninterrupted access to Prime Video’s full selection, including popular Original series like Mirzapur, Panchayat, The Family Man, and blockbuster movies Tiger 3, Kantara, Maja Ma, and more, along with international hits like Fallout and The Boys.
