Mumbai: The Advertising Standards Council of India (ASCI) has proudly announced its membership as a founding member of the newly launched Think Tank of The International Council for Advertising Self-Regulation (ICAS). This initiative aims to enhance self-regulatory engagement, foster critical thinking, and support research to advance responsible advertising practices worldwide.
The launch event, held in New York, marked the inception of a collaborative platform designed to amplify the voices of various stakeholders, including advertising standards bodies, industry leaders, academic institutions, and other key players. The Global Think Tank will initially focus on pressing issues such as sustainability and the responsible use of artificial intelligence (AI), with plans to tackle additional topics as it grows in capacity and influence.
As digital technologies, particularly AI, continue to transform the advertising landscape, the need for effective and responsible advertising practices has never been more critical. The Think Tank seeks to address environmental and societal challenges that increasingly shape media, marketing, and community dynamics. Its mission is to ensure that advertising benefits not only individuals but also the industry, communities, and society at large.
ICAS President, Guy Parker, stated: “We’re truly excited to launch the ICAS Global Think Tank. We’re confident it will provide the platform we need to address some of the most pressing issues facing the advertising sector today, generating insights that will help inform evidence-based policymaking, elevate ad standards and ultimately benefit people and communities worldwide. We are delighted that many associations and companies have already committed to supporting this initiative, and we look forward to welcoming even more members and stakeholders to the Think Tank in the months and years ahead.”
Manisha Kapoor, CEO & Seceretary General, ASCI and ICAS Vice President stated: “ASCI via its ASCI Academy is very honored to be a founding member of the ICAS Global Think Tank. As issues around advertising regulation get more complex, it is important that we all put together our minds and resources to support this initiative. We look forward to meaningful discussions and outcomes that will help build consumer trust and confidence in brands and advertising.”
This initiative is aligned with ASCI Academy’s work on thought leadership. The other founding members and supporters of the Global Think Tank, include self-regulatory organisations, industry associations and industry members such as:
- Ad Standards, Australia
- Advertising Association (AA UK)
- Advertising Standards Authority (ASA UK)
- Advertising Standards Authority Ireland (ASA Ireland)
- Advertising Standards Council of India (ASCI)
- Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL), Spain
- Associação Brasileira de Anunciantes (ABA)
- European Advertising Standards Alliance (EASA)
ASCI will work with other partners to discuss and debate new ideas and best practices that will prove beneficial to the industry and strengthen consumer protection.
